About the Journal of Clinical Oncology

Kantar Media May 2021 Med/Surg Readership Study (Onc and Hem/Onc)

Journal of Clinical Oncology (JCO) serves its readers as the most credible and authoritative resource for disseminating significant clinical oncology research. In print and online, JCO strives to publish the highest quality articles dedicated to clinical research.

Original Reports are the focus of JCO, but this scientific communication is enhanced by appropriately selected Editorials, Commentaries, Reviews, and other articles that relate to the care of patients with cancer.

Acceptance of articles to online publication time: 59.7 days

Acceptance of articles to print publication time: 107.1 days

Manuscript acceptance rate: 16% (9% for Original Reports)

History, Mission, and Vision

• Founded 1964
• Approximately 45,000 members in more than 150 countries
• Largest clinical oncology scientific meeting in the world, with approximately 40,000 attendees annually
• Mission: Conquering cancer through research, education, and promotion of the highest quality, equitable patient care.
• Vision: A world where cancer is prevented or cured, and every survivor is healthy

ASCO U.S. Member Profile

Note: Members may choose more than one category and not all give a response. Updated June 2021.

Circulation

U.S. Only

*Includes Oncology Nurse, Physician Assistant, Dermatology, Gastroenterology, and other field-related personnel.

Bonus Distribution

Subject to change

Closing Dates

Please send all insertion orders to hspadorders@hbside.com

Print Advertising Rates

U.S. Circulation Rates

Black and White

Insert

Outserts

Price based on 2-4 page outsert within specs

Cover Tips

Net Rates (Supplied)

Prices are net and for supplied materials.

Journal Marks

Rates include printing.

Rates are for 2-page ad units plus the removable tab.

For larger ad units, please contact Harborside for a custom quote.

Full-Circulation Rates

To reach the full circulation, including ex-U.S. distribution, add 25% to domestic gross rates above.

Ex-U.S. Rates

Please contact Harborside directly for any non-U.S. circulation inquiries.

All published rates are in USD

Print Discounts and Incentives

Continuity Discounts

If multiple sized ad units are placed within the first 5 insertions, the cost of the 6th ad unit will be determined by the average dollar amount spent per issue. This amount will be credited toward the 6th insertion in a series.

ASCO Publications Combined Frequency Rate

Advertisers in ASCO Publications: Journal of Clinical Oncology (JCO), The ASCO Post, and JCO Oncology Practice combine for pages to earn the frequency rate in JCO as well as in all the ASCO publications. Space purchased by a parent company and subsidiaries is combined in calculating the earned rate. When the number of insertions is greater or less than indicated by the contract, rates are adjusted accordingly. Please contact Harborside for details. Frequency will be determined by the total number of pages placed in these publications during a calendar year.

*Guaranteed frequency is based on the number of pages placed between July 2020-June 2021

Prescribing Information (PI) Discount

Advertise three or more prescribing information (PI) pages for a single ad for a brand and receive a 50% discount on the B&W page rate beginning on the third PI page. Multi-journal discount is not eligible on discounted PI pages.

Multi-Journal Discount

Each individual product advertising in The ASCO Post OR/AND ASCO’s JCO Oncology Practice (JCO OP) during the same month it advertises in Journal of Clinical Oncology (JCO) will receive a $200 per page discount in JCO. Discount is based on the matching number of pages in The ASCO Post and JCO or JCO OP in a given month.

Print Advertising Specifications

File Submissions

SWOP standards apply. Submit only high-resolution CMYK PDF formatted files. Convert all spot colors to CMYK. All fonts and images must be embedded. Files should indicate trim and bleed.

Contact the Production Manager at nvirtue@hbside.com for additional specifications and production questions.

Mechanical Requirements

*with a 0.5″ safety down the middle

All inserts must be supplied as a single unit

Outserts

Outserts are a premium position offered in each issue. Availability is limited. Please contact Harborside for information regarding outsert list matching, printing, and availability.

Dimensions: Outsert dimensions are limited by the host publication (8.125″ x 10.875″). Outserts should be no smaller than 4″ x 6″.

Artwork, design, and content must be approved prior to printing.

Outsert may be no heavier than 3 oz.

Contact: Norman W. Virtue (nvirtue@hbside.com)

Harborside will print upon request. Printing fee is $2,500 net for a standard 2-page cover-tip. For larger units, please contact us for custom quote.

Cover Tips

Cover Tips are available on all issues.

Dimensions: 3-1/2″ × 6″

Single leaf and single fold only, indicate front on order.

Multiple page cover tips require wafer seals on all open edges; those inclusive of PI could have an upcharge. Artwork, design, and content must be approved prior to printing.

70 lb. minimum text stock required.

Harborside will print upon request. Printing fee is $2,500 net for a standard 2-page cover-tip. For larger units, please contact us for custom quote.

Journal Marks

Journal Marks offer advertisers excellent visibility by providing JCO readers a removable tab that carries your message.

Journal Marks may run within the editorial well.

Artwork, design, and content must be approved by ASCO.

Journal mark specifications have changed for 2021 the folded dimensions are 9.875” × 11.125”.

For a detailed diagram view the following PDF:

Journal Mark Specs

Contact: Norman W. Virtue (nvirtue@hbside.com)

List Matches

Harborside will match any client list to JCO’s circulation. The first 2 list matches are free, and a charge of $2,000 applies to all subsequent matches. If the client chooses to advertise to the selected audience through a demo insert, the appropriate demo charge will apply, and the initial list match fee will be waived. Maximum of 2 list matches per year per brand.

Best of JCO

The Best of JCO offers two different opportunities to enhance your reach.

ASCO Annual Meeting Top Abstracts Editions

The Best of JCO–Top ASCO Abstracts editions are a compilation of ASCO’s Top Abstracts presented at the ASCO Annual Meeting. These editions are tumor-specific.

Opportunity:

• Print Issue delivered to self-identified specialist ASCO members
• 1 email sent to JCO opt-in
• 1 email delivered to self-identified ASCO members
• 10,000 ROS impressions on ASCO network website
• Targeted website banners on JCO.org

*CNS, Head and Neck, Melanoma/Skin Cancer, Sarcoma, Supportive Care, etc. Please contact your representative for details.

Conference Editions

The Best of JCO–Conference editions are a compilation of JCO’s top-accessed content relevant to the subject matter of the meeting it is distributed at.

Opportunity:

• Print Issue delivered to self-identified specialist ASCO members
• 1 email sent to JCO opt-in
• 1 email delivered to self-identified ASCO members
• 10,000 ROS impressions on ASCO network website
• Targeted website banners on JCO.org
• Bonus distribution at conference (pending in-person vs virtual)

*Conference Distribution subject to change

**For ASCO Annual Meeting and ASH conference opportunities, please see page 20

Pricing for Conference and Top Abstracts Editions

	SOV #1	SOV #2
Print	Cover Tip + TOC	Cover 2 + Cover 4
eTOCs	Email #1 + Email #2 (Leaderboard)	Email #1 + Email #2 (Medium Rectangle)
Website	50% of impressions	50% of impressions
Cost	$60,000 net	$60,000 net

Maximum trim size: 8" wide × 5.5" high

Minimum trim size: 4" wide × 4" high

*larger cover tips accepted

Email Advertising Opportunities

View Ad Sizes and Placements Online

eTOC

The JCO eTOC features links and abstracts to articles posted online, before the print issue is released. Sponsorship includes 33% share of voice (SOV) on one eTOC.

Ads Available

• Leaderboard Banner: 728 × 90
• Medium Rectangle: 300 × 250

View Ad Sizes and Placement

eTOC Metrics

• Open Rate: 30%
• Email CTR: 17.70%
• Total Opens: 31,722

Distribution

• U.S.: 100,000
• Ex-U.S.: 66,000

Frequency

• 88 sends

Default is U.S. only for advertisers. International targeted coverage is available, inquire for pricing.

Discounts available for 6, 12 and 24 sends.
Please contact your representative for details.

View Ad Sizes and Placements Online

Custom E-Alerts

The Custom Featured Articles E-Alerts are a compilation of JCO’s most recent top-downloaded original reports related to your target audience. All programs will be sent to ASCO self-identified specialists.

Cost per send: $8,000

Frequency: 3× per year

Circulation: Varies by Specialty (see chart below)

Open rate: 21%

*Other topics may be available, contact your sales representative.

Additional Email Opportunities

Top Downloaded

View Ad Sizes and Placements Online

The Top Downloaded Articles E-Alerts feature the top downloaded articles from both the JCO and JCO -OP websites.

Cost Per Send

$5,000

Send Month*

January, April, July, October*

Distribution

17,000

Share of Voice

50%

Open Rate

38.50%

JCO Editor’s Pick

View Ad Sizes and Placements Online

The Editor’s Pick E-Alert features JCO’s top articles, chosen by the editors at ASCO.

Cost Per Send

$5,000

Send Month*

March, June, September, December*

Distribution

17,000

Share of Voice

50%

Open Rate

33.90%

ASCO Annual Meeting

View Ad Sizes and Placements Online

ASCO Publication’s Annual Meeting E-Alert features two emails in conjunction with the ASCO Annual meeting; one is sent pre-conference, and the second is sent during the conference.

Cost Per Send

$8,000

Send Month*

May & June*

Distribution

19,500+

Share of Voice

100%

Open Rate

40.82%

*Send month subject to change

Send all digital material to digitalads@hbside.com

Website Advertising Opportunities

View Ad Sizes and Placements Online

U.S. Metrics

2021 Monthly Snapshot

• U.S. Unique Monthly Visitors: 207,000
• Time on Site per Session: 00:17:01
• Viewability: 75.58%
• Pageviews: 460,000
• Sessions: 300,000

*based on US average stats October 2021, Google Analytics, Google DFP, MOAT Analytics, Kantar Website Usage Study 2021

Ads Available

• Leaderboard Banner: 728 × 90
• Medium Rectangle: 300 × 250
• Mobile Leaderboard: 320 × 50

View Ad Sizes and Placement

For rates and availability, please contact your representative for details.

For more information on international metrics/pricing, please contact your representative.

ASCO Publication Network

All ASCO publication website impressions are now exclusively available through multi channel high SOV tumor specific segments.

Each segment includes behavioral (self identified ASCO specialists and/or high engagers of specific content) and contextually targeted impressions. Segments also include ROS impressions and ASCO e-newsletters.

Reaching this audience has never been more efficient!

• Ads served to self identified ASCO members and/or high engagers of specific content.
• Broad reach via ROS advertising
• E-mail based advertising
• Contextual targeted banners to disease specific content

New! Hyper-targeted segments now available

• Breast
• Colorectal
• Gastrointestinal
• Genitourinary
• Gynecologic
• Head & Neck
• Hematology
• Immunotherapy
• Informatics
• Leukemia
• Lung
• Lymphoma
• Melanoma
• Multiple Myeloma
• Practice Management
• Precision Oncology
• Rare Diseases
• Renal Cell
• Supportive Oncology
• And more...

Additional Advertising Opportunities

ASCO Annual Meeting Program

May-July

Print

• Best of JCO Annual Meeting Edition
• Premium Positions Per Issue:
  Cover-Tip, Cover 4, Cover 2, and TOC Positions

Digital

• 15 Unique ASCO Related E-mails
• 75,000 Run-of-Site & Conference Targeted Advertising

*Digital only option available upon request

25% SOV

ASH Meeting

Oct-Dec OR Dec-Feb

Print

• Best of JCO ASH Meeting Edition
• The ASCO Post Meeting Highlights
• Premium Positions Per Issue:
  Cover-Tip, Cover 4, Cover 2, and TOC Positions

Digital

• 15 Unique ASCO Related E-mails
• 75,000 Run-of-Site & Conference Targeted Advertising

25% SOV

Digital Specifications

All ad creative is due one week prior to live date and is subject to approval by ASCO. Email creative must be finalized no later than 72 hours prior to deployment. HTML5 ads must be provided as soon as possible for testing purposes.

All ad creative is subject to approval from the American Society of Clinical Oncology. For times when the user’s browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

Animated .gif files should resolve into a comprehensive static image.

***Resource request limits include any tracking scripts that the agency/advertiser may be utilizing in conjunction with their campaign.

Please provide alternative text (up to 64 characters including spaces).

Interactive ads will allow for unlimited file load after user-initiated interaction. User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad.

File weight calculation: All files for the ad, including supporting files and agency supplied tracking scripts, must be included as part of the maximum file weight calculation for all file limits load.

For E-TOC Images, please provide alternative text (up to 64 characters including spaces).

Keyword Blocking: If a keyword blocker is being utilized, all keywords need to be included within the IO in advance of acceptance. Failure to do so, will result in advertiser being billed for blocked impressions.

HTML5 Best Practice Notes:

HTML5 ads are like mini web pages. You can improve initial display by following a few guidelines:

• Provide inline css and use HTML to deliver initial display resources as much as possible.
• Limit initial dependencies on any render-blocking .js or .css
• Load interactive elements as a deferred or secondary subload, but keep them efficient using techniques such as caching.
• Defer heavy file weights until user initiates interaction.
• Use techniques such as byte-serving to download partial content and to optimize for auto-play video.
• Avoid any unnecessary downloads.
• Combine all supporting files (e.g. JavaScript toolkits, libraries, HTML, and CSS) whenever possible.

Ads must not load more than 15 supporting files, including any agency supplied tracking scripts.

Use well-distributed, cached libraries to provide supporting files instead of providing them with the ad.

Check device and bandwidth and tailor supporting files and other elements to the environment and experience.

Harborside utilizes a number of viewability/IVT analyzation tools for comprehensive data on advertising campaigns. If there is a 10% difference between third-party reporting, a conversation ensues between client and Harborside.

No Advertising shall include any pixels, tags, Flash containers, or any other type of information collection software code (i.e. any such pixel, tag, code or device commonly referred to as a “Pixel”), nor place any beacons, cookies, or other information collection devices on the browsers of users unless expressly approved in writing by Harborside. If Harborside approves the inclusion of a Pixel in an advertisement, then unless and only to the extent that such approval contains an express exception, (i) Advertiser may not use such Pixel to collect any personally-identifiable information (PII) with respect to any JCO user, (ii) no such Pixel can be flash or object based, (iii) No cookies may be placed on a user’s system, (iv) Advertiser will not link any non-PII that it collects to any PII that it may have from any other source and (v) Advertiser will not update any existing profile or create any profile in its database based on any data collected on the JCO site, including the fact that someone is a JCO user or any information derived from the information in the referring URL.

We cannot honor viewability related campaign goals if ads are supplied that do not meet the specifications supplied in the grid above.

IVT-related campaign requirements cannot be honored if logs including IP addresses and timestamps are not supplied of suspected IVT-generated impressions for verification.  These logs also enable us to ensure that we filter out future IVT visitations from these addresses if deemed valid. Harborside will supply a report back of any IVT traffic deemed valid along with supporting evidence.

Terms and Conditions

Acceptance of Advertising

All advertising is subject to approval of the Editor-in-Chief, publisher and advertising representative, and ASCO. New advertisements are to be received by the publisher and advertising representative at least two weeks before the closing date. Please email all ad proofs to Norman W. Virtue at nvirtue@hbside.com. The publisher and advertising representative reserves the right to label any advertisement as such for any ads that contain significant editorial content or that look like editorial pages.

The advertiser and advertising agency accept and assume liability for all content (including text, representations, illustrations, opinions, and facts) of advertisements and their compliance with all applicable laws and regulations and also assume responsibility for any claims made against the publisher and advertising representative or ASCO arising from or related to such advertisements.

Advertiser and advertising agency recognize and accept that the following language appears within the publication:

“The ideas and opinions expressed in JCO do not necessarily reflect those of ASCO. The mention of any product, service, or therapy in this publication or in any advertisement in this publication should not be construed as an endorsement of the products mentioned.”

In the event that legal action or a claim is made against the publisher and advertising representative or ASCO arising from or related to such advertisements, the advertiser and advertising agency agree to fully defend, indemnify, and hold harmless the publisher and advertising representative and ASCO and to pay any judgment, expenses, and legal fees incurred by the publisher and advertising representative or ASCO as a result of said legal action or claim.

In addition, the publisher and advertising representative reserves the right to reject or discontinue any advertising for any reason. This right shall not be deemed to have been waived by acceptance or actual use of any advertising matter.

The publisher and advertising representative reserves the right to label any advertisement as such for any ads that contain significant editorial content or that look like text pages. The publisher and advertising representative is not liable for delays in delivery and/or nondelivery due to any condition beyond the control of the publisher and advertising representative affecting production or delivery in any manner.

The publisher and advertising representative reserves the right to reject any advertising that it believes is not in keeping with the publication’s standards.

Advertiser and advertising agency agree to indemnify, defend, and hold harmless the publisher and advertising representative from any and all liability for content (including text, illustrations, representatives, sketches, maps, trademarks, labels, or other copyrighted matter) of advertisement printed or the unauthorized use of any person’s name or photography arising from the publisher’s reproduction and publishing of such advertisements pursuant to the advertiser’s or agency’s order.

Additional Terms and Conditions

The publisher and advertising representative is not liable for delays in delivery and/or nondelivery in the event of an Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, or any condition beyond the control of the publisher and advertising representative affecting production or delivery in any manner.

Insertion Order and Copy Regulations: Insertion instructions shall be supplied for every advertisement and shall clearly state the following information: name of publication, name of advertiser, date to be inserted, size of advertisement, identification of advertisement (proof of ad to be furnished if possible), plus any special instruction such as bleed and color.

Cancellation of space order forfeits the right to position protection.

The publisher and advertising representative’s liability for any error will not exceed the charge for the advertisement in question.

The publisher and advertising representative assumes no liability if for any reason it becomes necessary to omit an advertisement.

When change of copy, covered by an uncancelled insertion order, is not received by the closing date, copy run in the previous issue will be inserted.

Requests for specified position at ROB rates are given consideration, but no guarantee is made unless the position premium has been agreed to in the contract.

The publisher and advertising representative reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher and advertising representative.

In the event that an advertiser is owed a credit as a result of adjustment of frequency rates, the publisher and advertising representative will provide credit only on future advertisements.

Payment Terms: Net 30 days of invoice date. Pre-payment discounts are available, contact publisher and advertising representative for more details.

Under-delivered Campaigns: Credits must be requested within 90-days of campaign conclusion.

Payment for New Advertisers: All new advertisers are required to prepay until credit and/or reference checks are completed. Once approved, Harborside payment terms are net 30 days. Contact the Harborside Finance Team at accounting@hbside.com for more details.

Viewability: 70% viewability is current industry standard. Ads taking more than 3 seconds to load will not qualify for viewability makegoods. Harborside utilizes a number of viewability/ivt analyzation tools for comprehensive data on advertising campaigns. If there is a 10% difference between third-party reporting, a conversation ensues between client and Harborside.

Cancellation Policies

Digital Cancellations

Advertiser may cancel the I/O as follows:

Cost per Thousand (CPM) Placements

• CPM cancellations range 30–90 days, by offering/timing
• With minimum 30–90 days prior written notice: No penalty
• With less than 30–90 days prior written notice: Advertiser is responsible for any contracted  media to be served within 30–90 days

Cost per Engagement (CPE) Placements

• With minimum 90 days prior written notice: No penalty
• With less than 90 days prior written notice: Advertiser is responsible for any contracted  media to be served within 90 days
• Viewability requirements will not be honored on Cost per Engagement (CPE) Campaigns

For Flat-Fee or Fixed Placements

• With minimum of 30 days prior written notice:
  No penalty
• With less than 30 days prior written notice: Advertiser is responsible for any contracted media to be served within
  30 days
• IVT and Viewability Campaign requirements will not be honored on Flat-Fee (SOV) or Fixed Placements

For Website or CPM Placements

• With minimum of 14 days prior written notice: no penalty
• For a yearly buy, an advertiser can cancel twice with 14 days’ notice. All ensuing cancellations will require 30 days prior notice to avoid penalty charge

Print Cancellations

Cancellations in advertising by the advertiser or its agency may not be made after the closing date for the publication unless otherwise agreed to by both parties in writing.

Premium Position, Cover Tip, and Outsert Cancellations:

Must be prior to 60 days of the published closing date.  After the published closing date, any premium position, cover tip, or outsert is non-cancelable, and full payment is due.

Please see Print Advertising Rates for list of Premium Positions.

Same conditions apply for Best of JCO.

Contact

VP Publishing at ASCO
Angela Cochran

American Society of Clinical Oncology
2318 Mill Road, Suite 800, Alexandria, VA 22314
Tel: 571-483-1300 • www.asco.org

Associate Director
Miranda Walker
1-800-638-3030
miranda.walker@wolterskluwer.com