Email Advertising Opportunities
E-TOC – The ASCO Post
- Articles from each issue will be highlighted in the Electronic Table of Contents (E-TOC)
- Short summary with a direct link to the article on ASCOPost.com
as well as to homepage included - Delivers approximately one week before issue is received via mail
Circulation* |
USA |
EX-US |
|---|---|---|
|
Total Distribution (Average) |
19,500 |
9,000 |
|
ASCO Members |
15,000 |
8,300 |
|
Requesters |
3,300** |
1,800 |
*Based on average. Subject to change.
**includes 1,500 APHSO members
Ads Available
- Leaderboard Banner: 728 × 90
- Medium Rectangle: 300 × 250
Schedule-24 ×/year
|
Issue Date |
Email Date |
Ad Due Date |
Commitment Date |
|---|---|---|---|
|
01/25/22 |
01/25/22 |
01/18/22 |
01/11/22 |
|
02/10/22 |
02/10/22 |
02/03/22 |
01/27/22 |
|
02/25/22 |
02/25/22 |
02/18/22 |
02/11/22 |
|
03/10/22 |
03/10/22 |
03/03/22 |
02/24/22 |
|
03/25/22 |
03/25/22 |
03/18/22 |
03/11/22 |
|
04/10/22 |
04/11/22 |
04/04/22 |
03/28/22 |
|
04/25/22 |
04/25/22 |
04/18/22 |
04/11/22 |
|
05/10/22 |
05/10/22 |
05/03/22 |
04/26/22 |
|
05/25/22 |
05/25/22 |
05/18/22 |
05/11/22 |
|
06/10/22 |
06/10/22 |
06/03/22 |
05/27/22 |
|
06/25/22 |
06/24/22 |
06/17/22 |
06/10/22 |
|
07/10/22 |
07/11/22 |
07/04/22 |
06/27/22 |
|
07/25/22 |
07/25/22 |
07/18/22 |
07/11/22 |
|
08/10/22 |
08/10/22 |
08/03/22 |
07/27/22 |
|
08/25/22 |
08/25/22 |
08/18/22 |
08/11/22 |
|
09/10/22 |
09/09/22 |
09/02/22 |
08/26/22 |
|
09/25/22 |
09/26/22 |
09/19/22 |
09/12/22 |
|
10/10/22 |
10/10/22 |
10/03/22 |
09/26/22 |
|
10/25/22 |
10/25/22 |
10/18/22 |
10/11/22 |
|
11/10/22 |
11/10/22 |
11/03/22 |
10/27/22 |
|
11/25/22 |
11/23/22 |
11/16/22 |
11/09/22 |
|
12/10/22 |
12/09/22 |
12/02/22 |
11/25/22 |
|
12/25/21 |
12/22/22 |
12/15/22 |
12/08/22 |
2021 Average Stats* |
USA |
EX-US |
|---|---|---|
|
Open Rate |
36.88% |
37.00% |
|
Opens |
7,300 |
4,780 |
|
Email Click Through Rate |
17.97% |
22.24% |
*Based on Average Stats Jan-Sep 2021
Send all digital material to digitalads@hbside.com
The ASCO Post Evening News
- The ASCO Post Evening News, developed by Harborside in collaboration with ASCO, is an original newsletter distributed via email on weekday evenings to more than 30,000 oncology professionals, including all ASCO members
- Features original reporting of news from professional meetings, conferences, educational programs, and peer-reviewed scientific journals
- Summaries of recent oncology news featured on The ASCO Post website and highlights from the Newsreels video series
- Episodes of the ASCO Post Podcast, audio summaries of breaking oncology news, are featured in most editions of the Evening News
Trending In
- Trending In is a personalized monthly e-Newsletter, deployed to specialists and high engagers within specific topic areas
- Topic Areas Include: Breast, Colorectal, GI, GU, Hematology, Leukemia, Lung, Lymphoma, Multiple Myeloma & Skin Cancer
- Monthly deployments include four banner positions, with each send sold at a 50% SOxV (2 banners per advertiser)
|
Available Topics |
List Sizes |
|---|---|
|
Breast Cancer |
6,500 |
|
Colorectal Cancer |
1,300 |
|
Gastrointestinal Cancer |
4,500 |
|
Genitourinary Cancer |
3,000 |
|
Hematology |
7,500 |
|
Leukemia |
2,500 |
|
Lung Cancer |
4,700 |
|
Lymphoma |
2,500 |
|
Multiple Myeloma |
1,500 |
|
Skin Cancer |
1,700 |
For rates and availability, please contact your representative for details.
Email Distribution* |
USA |
EX-US |
|---|---|---|
|
Total Distribution (Average) |
19,500 |
9,000 |
|
ASCO Members |
14,500 |
7,800 |
|
Requesters |
3,000 |
2,500 |
|
Advance Practitioners in Oncology (APSHO) |
1,500 |
N/A |
*Based on average. Subject to change.
Issued: Daily (On weekdays, as well as some weekend meeting dates)
Benefits
- Consistency of ad message and increased frequency
- Ability for clicks/links
- Maximum of six ads per issue so high SOV - Minimum 16% of SOV
2021 Average Stats* |
USA |
EX-US |
|---|---|---|
|
Open Rate |
36.84% |
47.05% |
|
Opens |
7,600 |
4,900 |
|
E-mail Click-Through Rate |
14% |
18.5% |
*Based on Average Stats Jan-Oct 2021
ASCO Members Read and Review The ASCO® Post Evening News:
- Read at least 1×/week: 95%
- Read 3×/week or more: 70%
- Read daily: 33%
- 70% ranked The ASCO® Post Evening News as useful or very useful to their practice
In an independently audited and tabulated email survey of all ASCO members conducted in August 2015 and based on 421 US respondents
Major oncology meeting dates available at a premium
Send all digital material to digitalads@hbside.com