The ASCO Post | 2022 Media Kit

Print Advertising Rates

Advertising Rates – Run of Book

Black and White

Frequency

King-pg

3/4-pg

Island 1/2-Pg

1/4-page

$6,275

$5,820

$4,870

$3,395

$6,210

$5,785

$4,825

$3,375

12×

$6,160

$5,735

$4,785

$3,345

24×

$6,090

$5,695

$4,740

$3,330

36×

$6,035

$5,650

$4,690

$3,305

48×

$5,970

$5,610

$4,650

$3,290

60×

$5,930

$5,570

$4,615

$3,260

72×

$5,885

$5,520

$4,570

$3,240

96×

$5,860

$5,475

$4,520

$3,225

120×

$5,815

$5,435

$4,485

$3,195

144×

$5,780

$5,390

$4,435

$3,175

170×

$5,730

$5,350

$4,390

$3,155

194×

$5,680

$5,310

$4,350

$3,130

216×

$5,650

$5,260

$4,315

$3,115

242×

$5,600

$5,215

$4,265

$3,095

268×

$5,565

$5,185

$4,230

$3,075

304×

$5,510

$5,130

$4,180

$3,055

340×

$5,435

$5,050

$4,095

$2,995

376×

$5,380

$5,000

$4,055

$2,960

Four Color

Frequency

King-pg

3/4-pg

Island 1/2-Pg

1/4-pg

$8,800

$8,345

$7,395

$5,920

$8,735

$8,310

$7,350

$5,900

12×

$8,685

$8,260

$7,310

$5,870

24×

$8,615

$8,220

$7,265

$5,855

36×

$8,560

$8,175

$7,215

$5,830

48×

$8,495

$8,135

$7,175

$5,815

60×

$8,455

$8,095

$7,140

$5,785

72×

$8,410

$8,045

$7,095

$5,765

96×

$8,385

$8,000

$7,045

$5,750

120×

$8,340

$7,960

$7,010

$5,720

144×

$8,305

$7,915

$6,960

$5,700

170×

$8,255

$7,875

$6,915

$5,680

194×

$8,205

$7,835

$6,875

$5,655

216×

$8,175

$7,785

$6,840

$5,640

242×

$8,125

$7,740

$6,790

$5,620

268×

$8,090

$7,710

$6,755

$5,600

304×

$8,035

$7,655

$6,705

$5,580

340×

$7,960

$7,575

$6,620

$5,520

376×

$7,905

$7,525

$6,580

$5,485


Insert Rates

Island Size Insert

Frequency

2-page

4-page

6-page

8-page

$10,465

$20,330

$30,250

$40,045

$10,375

$20,150

$29,980

$39,685

12×

$10,295

$19,990

$29,740

$39,365

24×

$10,205

$19,810

$29,470

$39,005

36×

$10,105

$19,610

$29,170

$38,605

48×

$10,025

$19,450

$28,930

$38,285

60×

$9,955

$19,310

$28,720

$38,005

72×

$9,865

$19,130

$28,450

$37,645

96×

$9,765

$18,930

$28,150

$37,245

120×

$9,695

$18,790

$27,940

$36,965

144×

$9,595

$18,590

$27,640

$36,565

170×

$9,505

$18,410

$27,370

$36,205

194×

$9,425

$18,250

$27,130

$35,885

216×

$9,355

$18,110

$26,920

$35,605

242×

$9,255

$17,910

$26,620

$35,205

268×

$9,185

$17,770

$26,410

$34,925

304×

$9,085

$17,570

$26,110

$34,525

340×

$8,915

$17,230

$25,600

$33,845

376×

$8,835

$17,070

$25,360

$33,525

King Size Insert

Frequency

2-page

4-page

6-page

8-page

$13,275

$25,950

$38,680

$51,285

$13,145

$25,690

$38,290

$50,765

12×

$13,045

$25,490

$37,990

$50,365

24×

$12,905

$25,210

$37,570

$49,805

36×

$12,795

$24,990

$37,240

$49,365

48×

$12,665

$24,730

$36,850

$48,845

60×

$12,585

$24,570

$36,610

$48,525

72×

$12,495

$24,390

$36,340

$48,165

96×

$12,445

$24,290

$36,190

$47,965

120×

$12,355

$24,110

$35,920

$47,605

144×

$12,285

$23,970

$35,710

$47,325

170×

$12,185

$23,770

$35,410

$46,925

194×

$12,085

$23,570

$35,110

$46,525

216×

$12,025

$23,450

$34,930

$46,285

242×

$11,925

$23,520

$34,630

$45,885

268×

$11,855

$23,110

$34,420

$45,605

304×

$11,745

$22,890

$34,090

$45,165

340×

$11,595

$22,590

$33,640

$44,565

376×

$11,485

$22,370

$33,310

$44,125

All published rates are in USD


Premium Position Charges

Position

Charge

Fourth cover

50% over B&W rate

Third cover

15% over B&W rate

First ad

25% over B&W rate

Center spread

25% over B&W rate

Consecutive right-hand pages

20%* over B&W rate

All other guaranteed positioning

10% over B&W rate

*On 2nd and 3rd pages, up to 3 pages. For addt'l pages contact Publisher.


Color Charges

Color

Charge

Four color

$2,525

Two color standard

$845

Two color matched

$1,220

Bleed: No charge


Net Rates Cover Tips Supplied With
PI Attached and Without

Frequency

2 page supplied

2 page plus PI

$31,395

$37,395

$31,125

$37,125

12×

$30,885

$36,885

24×

$30,615

$36,615

36×

$30,315

$36,315

48×

$30,075

$36,075

60×

$29,865

$35,865

72×

$29,595

$35,595

96×

$29,295

$35,295

120×

$29,085

$35,085

144×

$28,785

$34,785

170×

$28,515

$34,515

194×

$28,275

$34,275

216×

$28,065

$34,065

242×

$27,765

$33,765

268×

$27,555

$33,555

304×

$27,255

$33,255

340×

$26,745

$32,745

376×

$26,505

$32,505


Meeting Listing Rates and Specs for Meeting Planners

Advertisements available in oncology meeting section.

Net pricing

1/4 pg 4c

$3,850

$3,655

$3,470

1/8 pg 4c

$2,785

$2,625

$2,470


Insert Conversion Program — For Multipage Insert Advertisers Only

Harborside can convert inserts of 4 pages or larger to king-sized ad pages at no cost. The converted ad will be billed at the king-sized B&W page rate times the number of pages. Digital file required. For additional information, please contact Norman W. Virtue at 631-935-7682 or nvirtue@hbside.com.


Business Reply Card (BRC) Inserts

BRCs are billed at half of a 2-page island-sized insert rate page with a minimum island half-page ad opposite. A sample of the BRC and paper must be submitted to the publisher for approval two weeks before closing date.


List Match Charge

Harborside will match any client list to The ASCO Post's circulation. The first 2 list matches are free, charge of $2,000 applies to all subsequent matches. If the client chooses to advertise to the selected audience through a demo insert, the appropriate demo charge will apply, and the initial list match fee will be waived. Maximum of 2 list matches per year per brand.


Split-Run Inserts Production Charge

Billing is based on the earned insert rate times the percentage of circulation, with a minimum of 50% of the total circulation, plus a noncommissionable production charge of $2,500. For a run-of-book split-run charge, please contact the publisher.

Note: there is a maximum of 4 split-runs per issue